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Rent out a holiday apartment in the Black Forest – these 3 tips lead to more visibility

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Content:

Would you like to give others a holiday apartment in the Black Forest for a holiday? More and more people rent apartments. It is often challenging to keep utilization at an even level. Therefore, it is important to be visible to guests. This overview shows how you can do this in a short time.

Challenges when renting out a holiday home

While the high season is often not a problem for vacation rentals, apartment owners find it difficult to maintain high booking rates, especially in the low season. Experts assume that the return on a property as a holiday apartment is only given after 120 days a year. An empty apartment also requires effort for you as a landlord and causes costs - with no rental income. To change that, you can turn a few screws.

These are:

Tip 1 – Create your own website

If you have a website created for your holiday home, this has the advantage that you can improve your visibility through various measures. With the support of Link building agency SEO Galaxy you can control the content of your website in such a way that it is displayed in a targeted manner in the top positions of the search engines. The expert also knows how it is possible in practice to get a link to your online presence from other relevant websites via backlinks. Google classifies your website as high-quality. As a result, the search engine algorithm places your website with the holiday property for rent higher up. Furthermore, having your own website has the advantage that you can advertise price reductions (e.g. when booking several consecutive nights) on the home page. Perhaps you would like to offer your guests a selected wellness offer when booking. Carefully worded words on your website can resonate with your guests. You can also give interested travelers tips on excursion destinations - such as B. Mountain huts in the Black Forest – or around your holiday home.

Tip 2 – Use booking portals

Booking portals are very popular with guests and are often preferred to direct bookings. This is mainly due to the fact that guests are inspired by offers for vacation rentals and choose the best offer for them. It is extremely helpful to let photos of the holiday apartment speak for themselves and to stand out from the competition with a high-quality selection of photos. If a booking is made, you as the landlord pay a commission to the booking portal - but you also benefit from a greatly increased visibility. With a Channel Manager If you advertise in several booking portals, you can change your offer in the booking channels in one fell swoop in the event of price changes or similar. This saves a lot of time in administration.

Tip 3 – Social Media Marketing

The social networks offer unimagined reach for targeted advertising campaigns. With this variant of gaining more visibility, you take advantage of the high flexibility of short-term campaigns. In this way, you can also have advertising run for just one day. Your target group is precisely defined in advance. In this way, only the guests who are requested to stay in your holiday apartment will see the advertisement.

Conclusion

There is hardly a way around online advertising for more visibility. With the help of expert support, automation software and social media campaigns, you can spread your rental offer in the Black Forest - in a targeted manner and right in front of the eyes of your desired guests.

Image courtesy of Photo by webandi on Pixabay